Digital Marketing Cost in Saudi Arabia: Budget Worksheet

Build a monthly and first-month budget

Illustrative figures only: SAR 4,000 for management, SAR 8,000 for media, SAR 2,000 for monthly production and SAR 3,000 for a one-time landing page and tracking setup. Month one totals SAR 17,000. Ongoing months total SAR 14,000 before any applicable taxes or extra work.

Ask who pays platforms, how many creative revisions are included, which languages are covered and what happens when you add a location. A proposal with fewer deliverables may still be better if it solves the main constraint.

Compare cost per qualified enquiry

If SAR 14,000 produces 40 valid enquiries and 10 meet your qualification criteria, the blended costs are SAR 350 per valid enquiry and SAR 1,400 per qualified enquiry. Keep media-only costs separate when comparing platform reports.

Define a qualified enquiry before launch. For a service firm that might mean a suitable project, a serviceable location and a realistic budget. Use the same rules across channels.

Set a review before extending the contract

Check tracking and follow-up in week one. Review what gets qualified after enough enquiries have been assessed. If lead quality is weak, review search terms, creative and the offer before increasing spend.

• Ask for accounts in your name.
• Confirm deliverables and exclusions in writing.
• Agree who owns follow-up and how qualification is recorded.

Frequently asked questions